We have developed a communications plan to ensure we convey clear, consistent, and timely messages to the public, current users of services and other stakeholders and interested parties, including our workforce, about what is changing and why. We have involving people with lived experience to ensure that our communications are accessible.
An important part of this will also be raising awareness of, and confidence in, how people can seek and receive crisis mental health support, and how the new NHS 111 select mental health option will support this. This includes helping people to understand who the calls will go to and reassuring them they will still be handled by our trust's mental health teams.
This will be a phased programme aligned to operational plans – which includes launching a regional wide campaign to signpost the public to NHS 111 for crisis mental health support. This will be a final phase of our communications programme once the service is live and will be part of our overall Here to Help signposting campaign.
Our messages will continue to advise people that they or someone else has physically harmed themselves, or if their life is at risk, then they should still call 999.