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How we are working with the public

We have a firm commitment to public and patient involvement in the Secure Data Environment. We are actively listening and engaging with the people of the North East and North Cumbria.
Our approach is to:
  • Find the key topics and areas we need public feedback on
  • Work with public members who advise and guide our work
  • Share and learn from other regions
  • Work with the national team using our insights and knowledge
We have around 20 public members who guide and advise the programme team. They:
  • Decide whether projects looking to access the Secure Data Environment are in the public interest
  • Take part in meetings where key programme decisions are made
  • Have produced all of our patient leaflets and posters

Meet Chris and Susan.

North East and North Cumbria – federation workshop

Find out what people in the North East and North Cumbria said about plans to link Secure Data Environments (SDEs), including the potential benefits and the concerns that need to be addressed.

Our research

We regularly involve and speak to members of the public in our region about use of the health and care records in the Secure Data Environment.

Carrying out this research, listening and understanding the public is vital. Here are some of our findings:

Where can I find out more?

Understanding Patient Data has a range of resources and materials which explain how health and care information is used in different ways.

Street Survey One

We spoke to members of the public across the North East and North Cumbria to understand their views on sharing anonymous health and care data through the Secure Data Environment (SDE). The results highlight levels of trust, perceived benefits, and any concerns people have about how health and care data is used.

See the key results:

Strong overall support for the SDE

People are broadly positive about sharing health data

  • Over 4 in 5 people (83%) are happy or very happy for their anonymous health records to be shared in the SDE
  • Almost two-thirds (63.5%) say they are very happy
  • Support is strongest when data is anonymous and secure

High trust in how data will be used

  • 84.5% trust or completely trust their anonymised data will only be used for agreed purposes
  • 67% completely trust the use of their data
  • Trust is highest when data is used to:
    • Improve NHS services
    • Develop new treatments
    • Prevent disease

People are happiest sharing data via the NHS

  • 80.6% are happy for their GP or health services to share data directly with the SDE
  • Highest comfort levels are with:
    • Personal doctors and hospitals (almost 9 in 10 very happy)
    • NHS organisations
    • NHS teaching hospitals and universities
  • Lower comfort levels with:
    • Charities
    • Pharmaceutical companies
    • Local councils

Most believe sharing data helps everyone

  • 81.4% say there are definite benefits to sharing health data
  • People believe larger data sets:
    • Improve research quality
    • Lead to better treatments
    • Benefit the wider community
  • Many link this to personal or family health experiences

Concerns are about safety, not opposition

  • 1 in 4 people have some concerns about data sharing
  • Main worries are:
    • Data security
    • Data falling into the wrong hands
    • Misuse by inappropriate organisations
  • Very few people object outright to data sharing if:
    • Data is anonymous
    • The system is secure
    • Access is controlled

Views are not the same for everyone

  • People aged 35–44 are:
    • Less happy to share data
    • Less trusting than other age groups
    • More concerned about security and misuse
  • Women are more likely to be:
    • Unsure whether their data is already shared
    • Neutral about trust rather than strongly positive or negative

Interest exists, but engagement needs to be simple

  • 1 in 5 want to learn more about SDE projects and impact
  • 1 in 4 accepted a leaflet for more information
  • Fewer than 1 in 6 want to actively take part in shaping the SDE
  • Those who do want more information are much more likely to be happy sharing their data

People expect government funding

  • Nearly three-quarters (72.6%) think the SDE should be funded by the UK Government
  • Fewer support funding through:
    • NHS budgets
    • Charging research organisations

Impact Assessment

This report highlights key insights about how people in the North East and North Cumbria feel about the use of health data. It focuses on awareness, trust, concerns, and what helps build public confidence in the responsible use of data.

Who is more likely to opt out?

Opt-out is not evenly spread

  • Higher opt-out rates among:
    • Women
    • People aged 30–59
    • More affluent and more highly educated groups
    • Rural areas (particularly parts of Northumberland)
  • Lower opt-out rates among:
    • Students
    • More diverse and less affluent households
    • Dense urban areas

Where you live makes a difference

  • All NENC sub-areas are below the national average
  • Lowest opt-out areas include:
    • Tees Valley
    • Sunderland
    • North Cumbria
  • Highest opt-out pockets are mostly:
    • Rural Northumberland
    • Some rural fringes of Gateshead

GP practices strongly influence opt-out behaviour

  • A small number of GP practices have much higher opt-out rates
  • Most practices sit close to the national average
  • This shows GPs are trusted data gatekeepers and key to public confidence

People are most comfortable with data being used within the NHS

  • Around 90% support data sharing inside the NHS
  • Support drops when data is used outside the NHS, especially by:
    • Insurance companies
    • Marketing companies

Conditional support, not blanket opposition

  • In the North East:
    • 63% support commercial access if it helps develop new treatments
    • Only 18% oppose commercial use even if it stops research
  • Most people want:
    • Data anonymised
    • Clear rules
    • Secure environments
    • Consequences for misuse

Concerns are about harm and fairness, not secrecy

  • Main worries:
    • Data security and misuse
    • NHS data being used purely for profit
  • Fewer people object to data being used:
    • To improve care
    • For public benefit
    • For research that helps others

Clear implications for Secure Data Environments

  • Transparency and communication are essential
  • Public trust is higher when:
    • Data stays in secure NHS-led environments
    • Use is clearly explained
    • Benefits are visible and shared
  • Engagement should focus on:
    • GPs
    • Rural and more affluent communities
    • Explaining safeguards, not just benefits

Public views on health data sharing - Focus Group 2025

The focus groups explored why some groups feel more cautious about sharing health and care data, and what would increase their confidence in the Secure Data Environment (SDE). Overall, people were open to the idea but wanted clear safeguards, transparency and control.

Support exists, but with conditions

Many participants supported sharing anonymised health data for research
People were particularly supportive when data could help:

  • improve NHS services

  • advance medical knowledge

  • support better treatments
    • However, most people said support depends on strong safeguards and clear explanations

Participants often needed more explanation about what the SDE is and how it works
• Some were unsure:

  • how anonymisation works

  • who can access the data

  • how the system prevents misuse

• When the process was explained clearly, people were more comfortable with data sharing

• Strong trust when data is used:

  • within the NHS

  • by universities or health researchers

• Greater concern when data might be accessed by:

  • pharmaceutical companies

  • commercial organisations

• These organisations were sometimes viewed as profit-driven rather than public-benefit focused

The main concerns raised were:

  • data breaches or hacking

  • unauthorised access

  • data being used for purposes people did not agree with

• Participants said strong security controls and oversight are essential

• Many participants said they would feel more confident if:

  • there were clear rules on who can access data

  • misuse had clear consequences

  • the public could see how data is used and what benefits come from it

• Transparency was seen as key to building trust

The focus groups explored specific communities including:
• rural residents
• women aged 30–59
• people on lower incomes
• younger adults/students

Young People engagement findings

We spoke to young people aged 16–24 across the North East and North Cumbria to understand their views on sharing health and care data through the Secure Data Environment (SDE). The results highlight levels of trust, perceived benefits, and any concerns about how health and care data may be used for research and planning.

Young people are generally supportive of data use for research

68–73% of 16–24-year-olds said they would be happy to share their health data for research purposes.
They were most comfortable sharing with:

• Their doctor or healthcare professional (90%)
• NHS teaching hospitals (64%)

Support was lower but still outweighed opposition for:

• Universities
• Charities
• Local councils
• Pharmaceutical companies
• Care agencies

Between 23–51% said they would be happy to share their data for these purposes.

Just over half (54%) were comfortable sharing with:

• Their doctor or healthcare professional

More respondents were uncomfortable sharing with:

• Local councils
• Pharmaceutical companies
• Care agencies

Most respondents prefer to manage their own data sharing decisions.

• 71% would prefer to approve sharing themselves
• 24% would be happy for their GP or health service to manage this on their behalf
• Very few said they would refuse sharing entirely

Many young people believe there are risks associated with sharing health data.

• 29–38% believe there are definite risks
• Around half believe there are risks to some extent

Common concerns included:

• Data security
• Who can access the data
• The possibility of individuals being identified, particularly in rare conditions

Levels of trust in the Secure Data Environment were mixed.

• 21–39% trust that their data would only be used for the stated purposes
• 24–39% reported little or no trust
• A large proportion expressed neutral views

Between 44–63% of young people said they would be happy for an authorised NHS organisation to access their identifiable health record and then remove all personal details.

Among those less comfortable:

• Some wanted clearer explanations about why the data is needed
• Others felt consent should be requested before data is used

What we’ve heard from our communities

We have been speaking with communities and groups across the North East and North Cumbria to hear their views on the Secure Data Environment (SDE) and how health and care data is used and shared. These sessions give people the chance to learn about the SDE, ask questions and tell us what they think. Below, you can read about the groups we have spoken to and what they told us.

African Community Advice North East (ACANE)

Date: 15 July 2026
Number of participants: 10 

The group talked about using data that does not identify people for NHS research and to improve services. People were generally supportive when the data could help improve health and was kept safe. They wanted to know what data would be used, why it was needed, who could use it and how it would help people.

The group also talked about trust, security and clear communication. People wanted strong safeguards to keep their information safe. They also wanted clear information about how their data would be used and reassurance that it would be used responsibly.

Date: 16 July 2026
Number of participants: 12

The group of 12 young people, aged 16 to 21, talked about the Secure Data Environment and how health and care data can be shared and used for research. They supported sharing data when it could help improve treatment, support research and mean people did not have to keep repeating their medical information. All 12 people said they were happy for their data to be shared for research.

The group felt that sharing data could improve care and help NHS services work better together. They also felt it could support research that may help other people in the future. The discussion showed that there needs to be clear information about people's choice to opt out of sharing their data, particularly for people who may be less confident using technology.

Date: 29 July 2026
Number of group attendees: 9, including one carer

The session gave brain injury survivors and carers the chance to share their views about health data, research and data sharing. The group talked about trust, keeping people's identity private and how research could help people. Overall, people were open to their health data being used if it was kept safe, did not identify them and was used to benefit people.

The session also showed how important it is to make information easy to understand. The group found it helpful when information was explained slowly, using simple words and examples. Explaining important terms first, such as what we mean by “health data”, could also help people understand the information and take part in discussions.

Date: 2 September 2026
Number of attendees: 14

The group talked about sharing personal data and using it for research. Several people felt that their data was already held in many different places and were comfortable with it being used safely for research. The group also supported Secure Data Environments working together. They felt this could help researchers study health conditions using information from more people.

Overall, the group supported sharing data for research, especially when it could improve knowledge and help people. One person suggested using the words “Population or public health data” instead of “Local Authority data”. They felt this may be clearer and more reassuring to the public.

Date: 23 September 2026
Number of participants: 13

The group was very interested in the Secure Data Environment (SDE). Most people supported sharing data for different purposes, but some people had concerns. The group talked about how difficult it can be to visit different NHS services and have to repeat the same information each time.

The group also talked about keeping data safe and preventing data leaks. Some people felt it was important to look at a person's health as a whole, including Eastern and Western medical practices. Overall, more than 90% of the group were happy for their data to be shared as long as it was kept safe.